For MoMA PS1
I'm Jessica, a designer, artist, and storyteller at heart. Creative work is central to everything I do, whether that’s shaping digital experiences, crafting visual narratives, or building community through audience-first campaigns. My background spans across design and branding to support mission-driven organizations and create a cohesive story to bridge their physical and online presences. I’m interested in how digital spaces can act as extensions of physical cultural spaces, inviting people not just to attend, but to feel connected.
Recently, I’ve been working on branding at Nikoniko Gifts, combining knowledge of retail, business, and design to grow a community and strengthen brand voice across channels like social media...
...designing and painting a mural for the store to reflect Nikoniko’s value of supporting and empowering the AAPI community...
...and designing marketing materials for events, including a fundraiser for a community organization I organized, performed, and created an art piece for:
I keep up with design trends and know how to create compelling visuals down to the details. I created packaging labels for tea tins for Eight Treasures, boosting sales by 80%. The design showcases the brand’s Taiwanese roots and custom typography reflects ingredients in each tea.
I love to explore what it means for a brand to navigate having both a physical space and an online one. I created an app design and mockups for a conceptual café based on the nostalgia of childhood favorites, attempting to create a new experience for an online order...
I approach my work with a learning mindset and have developed a collaborative, research-informed design process. At Carnegie Mellon, I worked at length with a non-profit to redefine their growth strategies and provide a jumping off point for their new website and design system, all while supporting young adults with cancer and learning about the ins and outs of how a mission-driven non-profit organization works.
I have also designed for various print media, experimenting with typography and playing with the boundaries of physical design.
My creativity extends into my side projects and interests, such as zine-making...
...illustrating socially-conscious children’s books...
...and making fiber art home decor.
Great to meet you, and looking forward to chatting soon! 👋
Jessica