I'm Jessica, a designer, artist, and storyteller at heart. Creative work is central to everything I do, whether that’s shaping digital experiences, crafting visual narratives, or building community through audience-first campaigns. My background spans across design and branding to support mission-driven organizations and create a cohesive story to bridge their physical and online presences.
Recently, I’ve been working on branding at Nikoniko Gifts, a local gift shop in SF. I worked on aligning its physical space with its digital one by working on its social media look...
...and designing marketing materials for events, including a fundraiser for a community organization I organized, performed, and created an art piece for:
I keep up with design trends and know how to create compelling visuals down to the details. I created packaging labels for tea tins for Eight Treasures, boosting sales by 80%. The design showcases the brand’s Taiwanese roots and custom typography reflects ingredients in each tea.
I love to explore what it means for a brand to navigate having both a physical space and an online one. I created an app design and mockups for a conceptual café based on the nostalgia of childhood favorites, attempting to create a new experience for an online order using data trends...
I approach my work with a learning mindset and have developed a collaborative, research-informed design process. At Carnegie Mellon, I worked at length with a non-profit to redefine their growth strategies and provide a jumping off point for their new website and design system, all while supporting their users and learning the ins and outs of how a mission-driven non-profit organization works.
I’ve created email templates and marketing campaigns for Retention Science's clients, adapting across different design styles and determining information hierarchies to best engage audiences...
...and have designed for various print media.
My love for appealing visuals extends into my side projects and interests, such as zine-making...
...illustrating socially-conscious children’s books...
...and making fiber art home decor.
Great to meet you, and looking forward to chatting soon! 👋
Jessica